The River & Palm Story
Rooted in the heart of southern traditions and inspired by the coastal beauty of the Lowcountry, River & Palm was born from a simple idea: to create clothing that effortlessly blends style, comfort, and function.
A way of life.
As lifelong southerners who grew up fishing on calm waters, tailgating on game days, and sharing stories around bonfires, we wanted to design apparel that reflects this unique lifestyle—where sophistication meets the simplicity of outdoor living. Every thread we weave is a tribute to the coastal landscapes, historic towns, and unforgettable sunsets that make the South so special.
Steeped in the South
As Floridians, we grew up with a deep appreciation for the unique lifestyle of our state - a place where weekends are spent on the water, afternoons are filled with football tailgates and evenings bring spectacular sunsets over the Gulf or Atlantic. We wanted to create a brand that captures this way of life: relaxed yet refined, rooted in tradition yet tailored for today.
